DAIRY PRODUCT (CHEESE) BUSINESS
Denmark is known for its strict quality control of cheese. We began cheese production and marketing in Japan in 1964 with technical cooperation from J. Hansen of Denmark. The brand name, Rolf, was chosen in honor of a legendary Danish Viking hero. We imported natural cheese, carefully selected for the highest quality and treated it with our own unique technology. The resulting processed cheese retains the original flavor and aroma and gains Rolf Cheese’s special mildness and depth.
Rolf cheese mainly meets our customers for business use, which is bakery, food industry, school meal, etc. In addition, our retail cheese items are sold at many retail stores such as super markets, convenience stores, etc recently and Rolf Brand is getting more and more poplar to our customers.
From spring 2005 we built and commissioned our new Rolf Nishinomiya plant. By putting the new plant into operation, we will establish a flawless production, supply and management system that will enable us to bring new products to market faster than ever before.
THE FROZEN FOOD BUSINESS
We produce and market frozen foods and frozen processed seafood under product brands ‘’HONIHO’’ which is aimed at general use and ‘’JOIQ’’ which is more focused on higher class use. We boast of frozen items such as the ones with cheese jointly developed with Rolf Cheese, steamed Chinese dumplings（Shao-mai）produced at our own food processing factory: Yamato Factory and frozen deep fried fish which is produced being taken advantage of our easy access to raw materials for marine products. We sell for mainly business customers such as mass sales stores, the restaurant industry, industrial staff catering and school meal catering.
For the production at domestic and overseas factory, our quality control staff and staff posted overseas conduct various inspections regularly, which are hygienic check, finished product check, raw material check, etc in order to guarantee food safety to our customers. Recently, in order to reach our higher goals, we are much more focused on the quality of raw materials, processing at our own and outsourcing domestic factories aiming at food safety and trust from our customers.
CANNED & POUCHED FOOD BUSINESS
Our ‘’HONIHO’’ brand processed food products which are cans, retorted pouches, jars, fish meat sausage, etc are developed and sold to meet a diverse food related demands in Japan. The main market for HONIHO brand products are supermarkets, convenience stores and department stores. Our brand products are sold to school meal catering, industrial staff catering, hospitals, Chinese food stores, etc.Our products which are produced with natural taste, taste in season have been enjoyed for more than half a century at any place, anytime. HONIHO brand has been patronized and becomes trustworthy after our long history.
Our seafood cans which are mackerel, crab, scallop, etc are mainly produced at our main plant located at Hachinohe City in Aomori Prefecture. In addition, we deal in around 400 different products such as canned tuna, canned fruits, retorted pouches, jars, etc.We always aim to satisfy our customer needs quickly and create value added products while focusing on the target and distribution channel.
RAW MATERIAL IMPORT BUSINESS & EXPORT BUSINESS
In the 1970s, coastal nations around the world started claiming their exclusive economic zone of 200 nautical miles. This trend triggered the decline of Japan's deep-sea fishing operations and, consequently, it has become the mainstream to purchase the seafoods in countries where they are produced. Staff members of our "Raw material Import Department", who are excellent judge of quality products, visit the area of production and carefully select and purchase the quality seafoods. Our commitment to quality derives from "the long-years of tradition as a fishing company" that has been inherited from generation to generation.
The raw material import business is closely related to other our main business sections in the cases of overseas joint projects, the flow of raw materials and other forms of cooperation. We have built our own continuous management system that begins with the establishment of joint ventures and cooperating overseas factories and it runs through raw material purchasing, production, processing and sales as exports to European and North American countries as well as to Japan. We have obtained HACCP certification, and our exhaustive quality control and hygiene management are conducted with strict traceability checks.
